West African Journal of Education
II Vol. XXXIX 2019
Psycho-social Factors and Creativity of Undergraduates in South-West Nigeria
Introduction
Researchers have continuously underscored the importance of creativity in human
growth and development. Puccio (2012) described creativity in human growth and
development as an essential life skill.One can, therefore, assert that creative living is away
oflifewhose purpose isliving a deeper and richerlife (Puccio,Mance,Switalski andReali,
2012). If creativity is a way of life, it becomes necessary to promote it. Understanding and promoting creative living is a function of a number of factors which researchers and
practitioners of creativity have grappled with since the beginning of research into the
phenomenon of creativity. In spite of the groundbreaking successesrecorded in the global
creativity literature, Nigeria cannot qualify as a country that has truly made creativity a
deliberate part of her existence (Obialo, 2017a). This lack of the promotion of deliberate
creativity in Nigeria has brought more challengesfor Nigerian creativity researchers who
have to evolve solutionsthatwould facilitate the transformation oftheNigerian experience
through thepromotionofdeliberate creativity.
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